Soshun Arai is a director of ADAS/Automated Driving system and strategy at Arm. Mr. Arai has been working at Arm more than 8 years and has international working experiences in Japan, UK and US. He works with car OEMs and Tier one suppliers directly to propose automotive systems in terms of processor technologies and develops ARM ecosystem for automotive. Earlier in his career, he worked for Infineon as a senior application engineer for automotive and he has more than 15 years experiences for automotive applications such as body, EV, chassis, IVI and ADAS. Mr. Arai holds a master of electrical engineering from Tokyo University of Science.

Dafydd Roche is the Audio and Haptics Marketing Manager at Dialog Semiconductor.  A graduate from the University of York (UK) with B.Eng Hons in EE with Music systems, followed by 16 years of experience in semiconductors product definition and marketing, Dafydd has extensive experience in consumer, industrial and automotive systems, where he spends most of his time digging into customer problems , and working out how Dialog’s product can solve them!

•  2010~至今     Texas Instruments application managerl 
• 2007~2010    Texas Instruments senior application engineerl  
• 2004~2007    Texas Instruments application engineer

• Project among European, US, Japan, Korea, China, Taiwan, Malaysia area
• Inalfa-roof systems global functional safety manager
• Punch powertrain functional safety expert
• Honda designated functional safety assessor

• Bachelor of EE of TamKang University in Taiwan
• BIOS Firmware engineer of InsydeSW
• Product Marketing Manager of ITE, Inc.
• Product Marketing Manager of Silicon Motion, Inc.
• Lancelot Hu is the BGA-SSD and eMMC product marketing manager at Silicon Motion. He has more than 10 years of experience in NAND flash product planning and marketing, and overseeing Silicon Motion brand BGA-SSD and eMMC automotive applications design.  Lancelot has successfully expanded Ferri family (BGA-SSD and eMMC) products shipping to worldwide tier-1 automotive applications

• Study Field：CarTech、LED & Green Industry
• Education：MBA at National Taiwan University of Science and Technology